Barcelona Wella

Barcelona — Wella Global Campaign 2026

2026 has opened with incredible momentum. In February, Renya and Haleema were whisked away to collaborate on a global campaign for Wella Professionals, celebrating the much-anticipated launch of the Ultimate Colour range set to arrive across the Asia Pacific region in May 2026.

Representing Valonz in an assisting role was Tia Sutton, with every moment captured behind the lens and on social by our extraordinary social media manager, Ruby Livermore.

On set, Haleema crafted extraordinary, luminous colour stories while Renya elevated each look through her signature styling — together creating undeniable hair moments. The energy was electric, the standards uncompromising, and the creative collaboration inspiring.

“These are pinch-yourself moments for us,” says Haleema. “We get to work alongside some of the most incredible hairdressers in the world — artists like Romeo from Brazil and James from the UK. Working towards creating beautiful imagery for the Ultimate Colour campaign with such an exceptional product crew is both challenging and rewarding. The long days on set are absolutely worth it.”

Beyond the final images, it’s the behind-the-scenes intensity that leaves a lasting impact. These opportunities allow our extended team to witness firsthand the discipline, preparation and creative excellence required to bring a global campaign to life.

“When I was told I was going to be part of this project, I was literally shook,” Tia shared. “Seeing the amount of work, precision and artistry that Renya and Haleema pour into these shoots is incredible. Now I truly understand why they are chosen time and time again.”

A powerful start to the year — and a reminder that global moments are built on vision, collaboration and relentless commitment to craft.

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