FRIZZY HAIR... BE GONE

INTRODUCING SMOOTHFILLER™ A NEW ERA IN KERATIN TREATMENTS

What if you could say goodbye to frizz and enjoy a smoother finish that lasts? With Wella Professionals’ new in-salon service, SmoothFiller™, faster, easier styling is yours – every day. This demi - permanent treatment refills and restructures your hair, making it more manageable than ever before.

So, let’s take a closer look at how this next generation of what was known as a keratin hair treatment could transform your daily regimen...

WHAT IS SMOOTHFILLER™?

SmoothFiller™ is a new hair smoothing technology that reduces frizz, smooths your hair and makes it more manageable. This demi-permanent, in-salon hair treatments refills and restructures your hair to make frizzy strands history.

So, if you find you spend a lot of time blow-drying your hair straight, only to worry about humidity undoing all your efforts, SmoothFiller™ will give you up to three months of quicker and easier styling.

HOW IS SMOOTHFILLER™ DIFFERENT TO KERATIN TREATMENTS ?

Unlike keratin hair treatments, this one-of-a-kind service lets you enjoy smoother, easier-to-manage hair without drastically changing your hair texture. So, if you have waves or curls, their beautiful shape will remain. The smoothing effect also softly and gradually fades over time, which means you'll be left with no visible regrowth in between salon visits. Meanwhile, you don’t have to worry about any washing restrictions after your service. Now you can wash your hair as soon as you like with any shampoo you like, even if it’s not a sulfate- free shampoo.

 IS SMOOTHFILLERr™ RIGHT FOR ME?

SmoothFiller™ is the ideal service for anyone who struggles with unmanageable, frizzy hair, as it refills and restructures your strands to keep frizz under control.

So, whether you havea straight but frizzy, wavy or curly hair type, this demi-permanent smoothing service is perfect for you. Plus, it comes with all these benefits:

 

SO, HOW DOES SMOOTHFILLER™ WORK?

If you’re struggling with frizzy hair, this is usually caused by gaps and tears within the hair shaft, which leave it vulnerable to the effects of humidity. SmoothFiller™ works to refill these gaps with a Smart Delivery System, which ensures the active smoothing ingredient penetrates the hair cuticles into the cortex. Once there, this ingredient refills and restructures the hair fiber from the inside out ,building more bonds inside the hair. The result? Less frizz, beautifully luminous shine, and effortless styling.

WHAT CAN I EXPECT WHEN I GO TO THE SALON ?

Ready to book your first SmoothFiller™ service? The smoothing treatment is completed in three steps, putting you on the fast-track to beautiful hair. Here's what to expect:

STEP 1: PREPARATION

 First, your Valonz stylist will wash your hair to ensure it’s clean and prepared to absorb the treatment. Then, they’ll blow-dry your hair until it’s around 80% dry. Hair needs to be slightly damp for the smoothing treatment to penetrate

STEP 2: APPLICATION

Next, SmoothFiller™ is applied. Your stylist will apply the solution evenly on your hair (avoiding the scalp) and then allow it to develop for 20 minutes. Once developed, your hair is thoroughly rinsed. During the development time, the product penetrates inside the hair, then any residue is removed by rinsing.

STEP 3: ACTIVATION

After the treatment has been rinsed out entirely, your stylist will blow-dry your hair until it’s completely dry. They’ll then flatiron your hair in small sections with multiple passes until every strand has been smoothed out. The heat activates SmoothFiller™’s ingredient to unlock the smoothing results. And just like that, your SmoothFiller™ service is complete.

Hair can be toned with Colour Touch, Wella's demi-permanent colour, right after, even during the same service appointment, but it’s not necessary. SmoothFiller will give you shinier hair* (*versus untreated hair)

Your Day-to-Day Smoothing Regimen

After you leave the salon, you can wash your hair as soon as you want to, and with any shampoo formula you choose. This is one of our favourite things about SmoothFiller™: there are no restrictions on your daily regimen. But if you want to follow a ritual that’s all about smoothness, why not try ULTIMATE SMOOTH range? From Shampoo to Conditioner to Miracle Oil Serum, these are your go-to steps...

 

Step 1: ULTIMATE SMOOTH SHAMPOO

The foundation of smooth, silky strands is a shine-boosting shampoo, so kick off your regimen with ULTIMATE SMOOTH Shampoo. Suitable for all hair textures and hair types, it cleanses away dulling impurities to leave your strands nourished and ready to absorb your conditioner or mask. Plus, its luxurious lather turns wash day into a sensorial experience, with a soft, light scent that's uplifting and calming all at once.


Step 2: ULTIMATE SMOOTH Conditioner

Hair glows better when it's deeply nourished, so boost hair health with ULTIMATE SMOOTH Conditioner; a rich, creamy, yet lightweight formula that targets dullness. Squeeze excess water out of your hair first, so the sumptuous conditioner can be deeply absorbed, then let it soak in for between 30 seconds and 3 minutes. Rinse thoroughly and towel-dry before applying the next step...

Step 3: ULTIMATE SMOOTH Miracle Oil Serum

Finish your soft, silky look with ULTIMATE SMOOTH Miracle Oil Serum, a luxe elixir that nourishes in 30 seconds for up to 85% smoother hair*. This serum boosts hair with smoothness that lasts up to 3 days**. (Yes – 3 days!) It treats hair strands to a patented blend of Squalane and Omega-9, which works to nourish from the inside out. But that's not all. The multitasking oil also works as a heat protectant and UV shield to prevent heat damage, so you get shine, silky-smoothness and deep nourishment in one step. Apply it directly to damp hair before you blow-dry or top it up in between washes for an instant dose of care.

Now you've got the full lowdown on SmoothFiller™, why not book in for a consultation?

 * When using Miracle Oil Serum vs non-conditioning shampoo.

** When using ULTIMATE SMOOTH Miracle Oil Serum, if unwashed for 3 days, vs. untreated.

 

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